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INTRODUCTION
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Blogs or Consumer Generated Web Reviews
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The internet provides a new medium for recording consumer behavior. It is
uninhibited, self-policed, consumer driven, and enormously influential, it is
the world of Web Blogs!
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Blogs are self-motivated reviews written by actual product users, and represent
true consumer preferences, likes, and dislikes. Blogs are highly influential in word-of-mouth marketing.
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Blogs are one of the richest consumer data repositories, they are equivalent to
long-term product field testing and complex market surveys.
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What is a QUAD Report ?
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The QUAD Report collects the consumer blog data from all over the internet
and then extracts actionable product intelligence, that is of value to both
product development and marketing teams.
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The QUAD Report summarizes consumer feedbacks and extracts relationships
between quality metrics, design metrics, and detailed product attributes.
Product designers, quality engineers, and market researchers can
immediately use the QUAD Report to:
(i) identify product strengths and weaknesses
(ii) plan consumer driven marketing strategies or
design improvements
(iii) proactively solve consumer reported quality
problems
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